Public Relations more important than advertising
Media and public relations are more important than advertising, say more than half the medium-sized companies in Germany, rating PR top in credibility, importance, and impact. Sales promotion, direct marketing, and classical advertising are left standing.
To get messages to their target groups, companies are increasingly making use of the Internet (90 percent), specialist journals (84 percent), and daily newspapers (60 percent). Only five percent of the companies investigated said to have no active press relations. These are the results of a study carried out by Wuerzburg University for djd (deutsche journalisten dienste - German journalist services).