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Retail PR


There exists retail communications beyond advertising: classic media relations and innovative events make sense especially for the retailer because they convince through high credibility of editorial reporting and an exceptionally good cost-benefit ratio.


PR for the Austrian Shoe business

  • Bauer PR developed a PR campaign aiming at better positioning the topic shoes and buying shoes
  • Within a year editorial reports representing an advertising value of 712.000 Euros could be placed in domestic media.


Line of business event: Day of table culture

  • On initiative of the Austrian cutlery producer Berndorf the “Day of table culture” was organized for the first time in 2007. Highlight was a spectacular world record attempt with “The longest laid-out table of the world” in Vienna’s Mariahilfer Strasse (1,2 kilometers long, 1.800 places).
  • With professional media relations around “The longest laid-out table of the world” Bauer PR secured extensive media coverage (more than 100 reports representing an advertising value of 156.000 Euros).
  • In spite of bad weather 100.000 people came to admire the world record table.


Media relations für WMF

  • Bauer PR accompanied the market introduction of the new design coffee machine WMF1
  • Innovative media relations for an innovative product  brings added value: more than 25 articles appeared in all important Austrian print media ? from “Kurier” via “Standard” to “Madonna”