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Best PRactice Award

PR for the Initiative Austrian Shoe Business

f.l.t.r.: Best Practice - Jury members Dr. Wolfgang Fingernagel and
Andrea Schneider,  Dr. Kurt Riemer,  Mag. Anita Köninger, Sebastian Loudon, Dr. Viktor Bauer


Campaign Outcomes

The PR campaign was successful above average. More than 60 reports in print media, radio, and TV put shoes and the Austrian shoe business more into the focus of public attention. The execution of the PR concept resulted in media reports representing 269.000 Euros in 2008 alone - twice the budget invested.


On top of this were countless reports in online media which for methodological reasons could not be included in the advertising value accounting, but are of particular importance for reaching especially young target groups.


Download the complete project description

Download    PR Concept: "What all Austrians go for" (PDF, 29 KB)